Google Ads Certified · Practising since 2008
Ckumar Mehta
I build paid-search systems that turn ad spend into predictable revenue.
18 years running Google Ads and paid search for businesses across India, the United States, the United Kingdom and Australia. I work on the accounts myself — there is no team of juniors between you and the person making the changes.
New Delhi & Garhwa, India — working remotely worldwide
What I do
Campaigns, measurement and the landing page they point at — because a problem in any one of the three shows up as a problem in the numbers.
Search campaigns built around commercial intent, structured so that budget follows the keywords that actually close.
Learn moreIf the tracking is wrong, every optimisation after it is guesswork. This gets fixed first, always.
Learn moreThe click is the cheap part. Most of the result is decided after the visitor lands — so I design the page as well as optimise it.
Learn moreFeed-driven and visual campaigns for businesses where search volume alone is not enough demand.
Learn moreA structured second opinion on an account that has stopped producing — with a plan, not just a list of problems.
Learn moreCredentials
Six Google certifications, each published with its completion date and completion ID. No unlabelled badges — you can check every one.
Google Ads Search Certification
2020 · ID 44584913
Google Ads Display Certification
2020 · ID 58946716
Google Ads Measurement Certification
2020 · ID 58954194
Google Ads Video Certification
2020 · ID 58955334
Shopping Ads Certification
2020 · ID 58956292
Google Analytics Individual Qualification
2020 · ID 59950902
Writing
What I've learned running campaigns, written for people who have to make the budget work.
For twenty years the job was to rank. Now a growing share of questions get answered without anyone visiting a result at all — the engine reads the pages, writes a summary, and cites two or three…
Someone types six words into Google. You get about two seconds and roughly ninety characters of headline to convince them you are the right answer. That is the whole job of ad copy, and most of it is…
Google Ads presents itself as one product. It is really a set of quite different advertising businesses sharing a login, and the most expensive mistakes in paid media come from using one of them to…
Elsewhere
Same person, different focus. If your business fits one of these better, start there.
Send me the site, the current spend and what you expected to happen. If I can see the problem, I'll tell you what it is — whether or not you hire me.
