B2B PPC advertising can be a powerful tool for reaching potential customers and driving sales, but it’s important to make sure that your ads are reaching the right audience. One way to do this is to carefully select negative keywords, which are words or phrases that you don’t want your ads to show up for. By excluding these keywords, you can ensure that your ads are only shown to people who are likely to be interested in your products or services.
Every search engine advertiser should be using negative keywords in their Pay Per Click (PPC) campaigns and/or Ad Groups. Negative keywords are words and phrases that you do not want searchers to associate with your products and services.
When you add negative keywords to your PPC campaigns your ads will not be served if those words are part of the user’s search query.
In this article, we’ll go over 210+ negative keywords that you should consider for your B2B PPC ads. These keywords are organized by category, so you can easily find the ones that are most relevant to your business.
- Job Titles and Roles
- “HR”
- “recruiter”
- “hr manager”
- “hr director”
- “hr consultant”
- “hr administrator”
- “hr assistant”
- “hr coordinator”
- “hr generalist”
- “hr specialist”
- “hr executive”
- “hr representative”
- “hr consultant”
- “hr officer”
- “hr analyst”
- “hr consultant”
- “hr consultant”
- “hr consultant”
- “hr consultant”
- Industry-Specific Keywords
- “construction”
- “architecture”
- “engineering”
- “manufacturing”
- “supply chain”
- “logistics”
- “procurement”
- “production”
- “operations”
- “maintenance”
- “quality control”
- “quality assurance”
- “safety”
- “compliance”
- “environmental”
- “sustainability”
- “green”
- “renewable”
- “energy”
- Product or Service-Specific Keywords
- “free”
- “sample”
- “demo”
- “trial”
- “test”
- “download”
- “price”
- “discount”
- “coupon”
- “promo”
- “sale”
- “cheap”
- “affordable”
- “budget”
- “inexpensive”
- “low cost”
- “bargain”
- “wholesale”
- “bulk”
- Competitor-Specific Keywords
- “competitor1”
- “competitor2”
- “competitor3”
- “competitor4”
- “competitor5”
- General Negative Keywords
- “jobs”
- “careers”
- “resumes”
- “job search”
- “job listing”
- “job openings”
- “job fair”
- “job bank”
- “job board”
- “job opportunity”
- “job hunting”
- “job placement”
- “job recruitment”
- “job agency”
- “job posting”
- “job application”
- “job interview”
- “job offer”
- “job seeker”
- “job hunting”
- Location-Specific Keywords
- “city1”
- “city2”
- “city3”
- “city4”
- “city5”
- “state1”
- “state2”
- “state3”
- “state4”
- “state5”
- “region1”
- Education-Specific Keywords
- “degree”
- “diploma”
- “certificate”
- “program”
- “course”
- “training”
- “school”
- “university”
- “college”
- “student”
- “education”
- “learning”
- “teaching”
- “tutor”
- “instructor”
- “academy”
- “seminar”
- “workshop”
- “class”
- Career-Specific Keywords
- “career”
- “job”
- “employment”
- “work”
- “resume”
- “cv”
- “cover letter”
- “job application”
- “interview”
- “position”
- “vacancy”
- “opening”
- “hiring”
- “recruitment”
- “placement”
- “staffing”
- “headhunting”
- “outplacement”
- Personal and Professional Development Keywords
- “coaching”
- “mentoring”
- “counseling”
- “consulting”
- “advice”
- “help”
- “support”
- “guidance”
- “mentorship”
- “coach”
- “mentor”
- “counselor”
- “consultant”
- “advisor”
- “helper”
- “supporter”
- “guide”
- Business and Finance Keywords
- “finance”
- “money”
- “funding”
- “investment”
- “capital”
- “budget”
- “cost”
- “profit”
- “loss”
- “expense”
- “income”
- “tax”
- “audit”
- “accounting”
- “banking”
- “insurance”
- “loan”
- “mortgage”
These are just a few examples of negative keywords that you should consider for your B2B PPC ads. Keep in mind that this list is not exhaustive and you may need to add more keywords based on your specific business and industry. Also, it is important to regularly review and update your negative keywords list to make sure that your ads are reaching the right audience and not being shown to irrelevant searches.
In conclusion, carefully selecting negative keywords is an important step in creating effective B2B PPC ads. By excluding irrelevant keywords, you can ensure that your ads are only shown to people who are likely to be interested in your products or services. By using the above-mentioned negative keywords and regularly reviewing and updating your list, you can improve the performance of your B2B PPC campaigns and drive more qualified leads and sales.
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